Intent to Use Application
Trademark application filed before actual use begins.
Detailed Explanation
An Intent to Use (ITU) Application is a trademark application filed based on a bona fide intention to use the mark in commerce in the near future, rather than actual current use. This allows a business to 'reserve' a brand name and establish a priority filing date before launching a product. The mark will not be fully registered until actual use is proven via a Statement of Use.